Revolutionize the way you create TikTok content, seamlessly blending authenticity and brand consistency that’s bound to elevate your social media presence.
What's in this article:
- Why use Slate for TikTok
- Does Slate hurt performance on TikTok?
- Creating content for TikTok
- How to edit videos on mobile
- How to edit videos on web
- How to create captions on mobile
- How to create captions on web
- How to add asset duration on mobile
- How to add asset duration on web
- Watermarking
- Safe Zones
- Customer success stories
Why Use Slate for TikTok?
Slate offers up short-form content creation fine-tuned for TikTok by incorporating video editing tools and on-brand creative in one app. By combining social-first design into our content creation platform, creating TikToks with the subtle touch of your brand identity, Slate provide a single solution for all your TikTok creation needs; quick, easy, and on brand.
Does Slate Hurt Performance on TikTok?
Using Slate to incorporate your branding will not hurt video performance on TikTok. Here’s what we know about Slate content on TikTok:
- Search Optimized: Text and fonts used in Slate are fully recognized by TikTok’s algorithm for search.
- Algorithm Friendly: TikTok’s algorithm treats content created with Slate on par with native and CapCut creations.
- Aligned with Best Practices: Content created with Slate aligns with TikTok best practices. While custom branding is incorporated, the focus remains on authentic video content, striking the right balance between brand consistency and platform authenticity.
Creating Content for TikTok
To keep in line with TikTok’s best practices, we encourage the use of five specific features that Slate has to offer:
- Video Editing
- Captions
- Asset Duration
- Watermarking
- Safe Zones
1. Video Editing
Whether you use our timeline editor on mobile or on web, combining, trimming, and editing clips through Slate has never been easier with our video editing options. You can also use layouts to combine a video and photo or to have multiple clips playing at once.
How to Edit Videos on Mobile
- Open up the mobile app and select videos from 'Media' or 'Timeline' buttons in the toolbar. If loading content through the 'Media' drawer, be sure to click the small movie icon at the bottom right of the drawer to select multiple videos
- Once videos are added, tap on the 'Timeline' button to trim, split, crop, reorder and edit your videos.
How to Edit Videos on Web
- Click the 'Create Content' button at the top right of your web dashboard and select 'New Project'
- Load your video clips into your media drawer and click each to add to the timeline.
- Once videos are added, you can edit them from the video timeline by trimming, splitting, or duplicating them
2. Captions
Fast, seamless, and always in line with your brand’s look, Slate’s captioning tool on mobile and on web ensures that your TikTok content stands out and stays accessible for all audiences. Simply upload your content on mobile, click the caption tool, choose your language, select your font and colors, and place the captions anywhere on screen.
How to Create Captions on Mobile
- Upload a video
- Click 'Captions' and select your language
- Customize your captions by choosing your font, colors, size, and more
- Make any text edits you need
How to Create Captions on Web
- Upload a video
- Click 'Captions' on the left hand toolbar and select your language
- Choose your presets, customizations animations, and text placement
- Make any text edits you need
3. Asset Duration
For quick hitting text, sponsor logos, GIFs and graphics, asset duration is the key. Add some eye-catching elements to your video content with creative assets that pop on and off the screen according to your timing.
How to Add Asset Duration on Mobile
- Add any text, graphic, or media as a sticker to a video
- Tap the element to set duration or go to 'Timeline' in the bottom toolbar and set duration there
How to Add Asset Duration on Web
- Add any text, graphic, or media as a sticker to a video
- Adjust the timing of the element in the timeline view by dragging the side handles of the element
4. Watermarking
In today's social media world, using watermarking filters is a go-to method of making sure any audience knows your content is actually yours. By applying a simple watermark filter with your logo (or even a sponsor's logo) you can make sure that the brand stays top of mind no matter where the content is posted.
How to Watermark on Mobile
- Design and load in a watermark filter and load it into your brand dashboard
- Choose a piece of media
- Scroll through and pick your preferred watermark filter from the 'Filters' button in the bottom toolbar
How to Watermark on Web
- Design and load in a watermark filter and load it into your brand dashboard
- Choose a piece of media from your media drawer
- Scroll through and pick your preferred watermark filter
5. Safe Zones
If you’re creating from your phone, make sure your content is clean by activating safe zones. Safe zones preview what content will look like when posted to social media by showing you where the native overlays will appear. It’s a helpful way to make sure none of your graphic elements will sit behind native overlay in platforms like IG and TikTok.
How to Use Safe Zones on Mobile
- Click the three dots at top right corner of your screen
- Toggle on 'Safe Zones' and choose your platform
- When moving creative elements around your content, you'll now see the native navigation icons appear so you can avoid them. You can also long hold on your screen to see the safe zones preview
Customer Success Stories
We’ve seen a lot of success on TikTok with Slate but don’t take it from us, customers like Manchester City frequently use Slate watermarks on content like this “Super Haaland” goal with well over 30m views. The Miami Dolphins use Slate captions for some of their top performing content (1.3m views) and this incredible full court shot from Steph Curry comes complete with Slate fonts and asset duration.
Available on:
*Safe zones currently not on web
FAQs:
Q: Will using Slate hurt performance on TikTok?
A: No, using Slate elements will not hurt performance on TikTok as long as you stay within best practices and use heavy designs sparingly. Stick to captions, watermarks, fonts, and graphics to natively fit the platform.
Q: Can Slate translate captions?
A: Not yet! Slate can only transcribe in the language being spoken in the video, and can only service one language per video.
Q: Can I use safe zones on web?
A: No, safe zones are currently only available on mobile.
Q: Can I save my work as I go?
A: Yes! On web, projects automatically save your work as you go. On mobile, go to the three dots in the top right corner to open up a menu and click 'Save Project.' You can then access saved projects from that same menu.